NEW YORK, 07th May 2020: Chiliz ($CHZ: Binance), a leading fintech company in the sports space specialising in blockchain-based fan engagement together with UFC®, the world’s premier mixed martial arts (MMA) organisation, have announced an exclusive global partnership.
Chiliz offers blockchain-based fan engagement solutions for the sports & entertainment industry through their fan voting & rewards app Socios.com, which aims to create a closer connection between fans, their favourite teams, and their favourite athletes.
Socios.com has partnered with major soccer clubs including FC Barcelona, Juventus, Paris Saint-Germain, Atlético de Madrid, Galatasaray, AS Roma, CA Independiente and esports giants OG to produce club-branded digital assets known as Fan Tokens. Using Chiliz $CHZ, the cryptocurrency that powers Socios.com, Fan Tokens can be bought and sold via the app’s Marketplace or via the world’s first cryptocurrency exchange for sports & entertainment, Chiliz.net. Fan Tokens give the owner the right to vote in club-designated polls and earn once-in-a-lifetime experiences.
In the short term, the partnership will enable UFC to tap into a captive audience of enthusiastic sports fans from around the world, creating countless opportunities to grow their brand through promotional activity on the Socios.com platform.
The partnership will also enable UFC to capitalise on Chiliz fintech expertise in the sports space, creating further opportunities to grow the UFC brand and increase fan engagement through innovative blockchain, tech, and mobile app solutions.
All Fan Token holders, as well as those who own $CHZ, will be able to access UFC-related offers and rewards, including tickets to UFC events or pre-sale access to tickets through this partnership.
UFC has made MMA into one of the fastest growing sports in the world and counts in excess of 318 million fans across the globe. Their roster consists of the highest-level MMA athletes including Conor McGregor, Nate Diaz, Khabib Nuramagomedov, Holly Holm & Amanda Nunes.
Alexandre Dreyfus, CEO & Founder of Chiliz & Socios.com, said: “By partnering with Chiliz, UFC now has access to a captive audience of fans from some of the biggest sporting organisations on the planet, creating an unprecedented opportunity to attract new followers.
“This exciting partnership is the first major example of how we can use blockchain technology to create incredible engagement opportunities not only for our Fan Token partners, but for other leading enterprises, too.
“It’s also a major step forward in our evolution from pioneers in blockchain-based fan engagement to leading the march as a fintech company in the sports space.”
Nicholas Smith, UFC Vice President Global Partnerships, added: “Chiliz and Socios.com are industry leaders in blockchain based fan engagement and our two companies share a common philosophy to always ‘be first,’ so we are thrilled to begin this new partnership. UFC continually strives to enhance the fan experience and we are looking forward to working with the team on innovative and unique ways to achieve this goal.”
For Further Information:
Chilliz / Socios.com
Andrew Clarke — Global PR Manager
For more information please visit www.socios.com
Victoria Coghlan — Senior Director, Communications
Notes to editor:
Chiliz ($CHZ) is a digital currency for sports and entertainment platforms. It fuels the world’s first scalable, tokenized voting platform, Socios.com where fans can buy, trade and execute voting rights in their favorite sports teams. The Chiliz project has raised $66 million from some of the world’s largest cryptocurrency exchanges and leading crypto funds in Asia, including Binance, OK Blockchain Capital, and Ceyuan Ventures. Chiliz is owned by Malta-based Mediarex Group, a global sports and entertainment organisation, which was founded in 2012. In January 2020, Chiliz announced the launch of Chiliz.net, a first-of-its-kind mobile and desktop crypto exchange for sports and entertainment assets.
Socios.com helps sport entities achieve digital transformation through blockchain technology. Socios.com is powered by the Chiliz token ($CHZ), both an ERC20 utility token on the Ethereum blockchain and BEP-2 token on Binance Chain. Fan Tokens are specific to a team or a club, and are a finite, digital asset that provides access to an encrypted, immutable ledger of voting and membership rights ownership. The tokenized fan-voting platform uses Fan Tokens, which operate on a separate permissioned side chain. The Fan Tokens are limited in number, and are fungible, meaning their ownership can be traded, and their price is driven by the market. The venture was inspired by the fan-led management frameworks or ‘socios’ of some major football clubs. Dubbed ‘Socios 2.0’, the platform simply represents the digitisation of this model of management.
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 318 million fans and 80 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly one billion TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 65 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor, along with strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
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