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Contents Protocol partners with MBC, Korean broadcasting company

Contents Protocol | 07.29| 304

Greetings from Contents Protocol,

Contents Protocol signed a Memorandum of Understanding (MOU) with MBC to develop the data analytics service “Data Dashboard.”

MBC is one of the major broadcasting companies in Korea that provides drama, entertainment, and other TV content and holds extensive data over its user preference and consumption behavior.

Under the agreement, Contents Protocol will develop various data analysis methods by utilizing the user data MBC possesses and MBC will provide consultation and feedback on the “Data Dashboard” service. Contents Protocol will cooperate closely with MBC to advance data analytics service to a level that could be used in content creation and distribution.

Once “Data Dashboard” is developed, it will be available through Contents Protocol Token (CPT) and users who have provided their data will be rewarded accordingly.

Stay tuned for more updates about Contents Protocol!

Best,

Contents Protocol Team

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